Small-Batch · Chemical-Free · Botanical

Daily Herbal Rituals
for Skin, Hair & Inner Wellness

Target hair fall, dull skin and low energy with simple Herbal rituals.

START HERE

Find Your Ritual

Naturally Sourced · Cruelty Free · Herbal Heritage · Made in India
MOST LOVED

Bestsellers

17 PREMIUM VARIETIES

The World of Clays

Discover our collection of pure mineral clays sourced from around the globe — from the depths of the Dead Sea to the mountains of Morocco.

17
CLAY VARIETIES
100%
PURE MINERAL
Grade A
QUALITY
114g
NET WEIGHT
RITUAL CARE

Ubtans for Everyday Rituals

Traditional herbal blends crafted to cleanse, nourish, and restore balance — gently, intentionally, and naturally.

Discover Your Skin Type

Take our personalized quiz to find the perfect natural skincare ritual for your unique skin.

Question 1 of 6

How does your skin typically feel throughout the day?

Rooted in Nature. Designed for Modern Rituals.

Organic Urban was born from a simple belief — that what we bring into our daily lives should be honest, intentional, and rooted in nature.

Our journey began with traditional Indian wisdom, but it extends far beyond skincare. From mineral-rich clays and herbal powders to ubtans, teas, soaps, and spices — curated with care.

Each product is thoughtfully selected or formulated using time-honoured practices, pure ingredients, and an understanding of how nature supports balance — for skin, body, and everyday wellness.

Organic Urban is not about quick fixes or trends. It is about slowing down, choosing better, and turning simple routines into meaningful rituals.

Pure Ingredients

Sourced with care

We work with single-ingredient botanicals, minerals, and herbs — without unnecessary additives or fillers.

Herbal & Mineral Wisdom

Rooted in tradition

Inspired by Indian herbal practices and global mineral knowledge, refined for modern use.

Made in India

Crafted with intention

Proudly created in India, blending traditional know-how with thoughtful sourcing from around the world.

Begin with a ritual → Explore ubtans

Pure Ingredients

Sourced with care

Explore our premium clays →
5 out of 5
Based on 3 reviews

Loved by our community

Real experiences from daily herbal rituals 🌿

Skincare Tips & Rituals

Join Our Wellness Community

Get ritual tips, new product launches, and exclusive offers delivered to your inbox.