The Ritual Guide

The Pure Mineral Collection

A slower way to care for your skin.

Whether you're battling acne, seeking an anti-aging lift, or need a gentle soothe for sensitive skin — there is a specific mineral profile here for you. 17 clays. Zero additives. Packed in India.

· Jan 2026 · ~12 min read
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Welcome to the definitive guide to Organic Urban's Pure Mineral Collection. We believe in the power of single-ingredient skincare — sourced from the earth, packed in India, and free from additives, preservatives, or fragrances.

Below, the clays are grouped by intention: cooling & calming, detox & deep cleanse, brightening & renewal, and premium anti-aging. Each entry includes the science, why it helps, and a simple ritual to try at home.

Cooling & Calming Clays

For sensitive, dry, or irritated skin. Gentle minerals that soothe without stripping.

Sensitive & Dry

Kaolin Clay Powder

Hydrated Aluminum Silicate

Gentle and soothing. Cleanses impurities without stripping natural moisture. Calms redness and irritation.

The Ritual: Mix with raw milk or honey for a creamy, hydrating mask. Safe for daily use.

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Brightening

French Pink Clay Powder

Illite / Kaolin Blend

Promotes cell renewal and brightens the complexion. Improves skin texture and firmness.

The Ritual: Blend with Rose Water. Apply for 10 minutes to reveal a rosy post-facial glow.

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Calming

Pink Rose Clay Powder

Kaolin / Illite Blend

Gently polishes the skin surface. Soothes irritation while maintaining hydration.

The Ritual: Mix with Almond Oil or Aloe Vera gel. Excellent for a mid-week skin reset.

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Traditional Cooler

Multani Mitti (Fuller's Earth)

Solum Fullonum

Absorbs oil and leaves skin matte. Visibly shrinks pores. Excellent for fading sun tan and pigmentation.

The Ritual: Classic mix with Rose Water. Apply until semi-dry, rinse with cool water.

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Detox & Deep Cleanse

For oily, congested, or breakout-prone skin. Clays that draw out impurities and reset the canvas.

Acne Fighter

French Green Clay Powder

Premium Illite

Gold standard for controlling excess sebum. Draws out impurities trapped deep within pores.

The Ritual: Spot treat breakouts or full mask once a week. Mix with Apple Cider Vinegar.

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Volcanic Detox

Bentonite Clay Powder

Volcanic Ash

Electrical charge acts like a magnet for toxins. Strong ability to draw out deep-seated impurities.

The Ritual: Do not use metal utensils. Mix with ACV. Rinse while slightly damp.

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Urban Shield

Charcoal Powder

Activated Carbon

Acts like a magnet for environmental toxins, smoke, and debris. Prevents clogging before it turns into acne.

The Ritual: Mix with a binder like Aloe Gel, or a pinch in your face wash for daily detox.

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Sustainable Detox

Bamboo Charcoal Powder

Bamboo Charcoal

Finer particle size for deep yet gentle cleanse. Excellent for oily skin maintenance.

The Ritual: Spa-day deep cleanse. Pairs beautifully with Bentonite or Kaolin.

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Mineral Infusion

Dead Sea Mud Clay Powder

Maris Limus

Feeds the skin minerals necessary for repair. Penetrates deep pores to detoxify and restart circulation.

The Ritual: Mix with warm water to activate the minerals. Expect a slight tingling sensation.

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Multi-Tasker

Rhassoul Clay Powder

Moroccan Lava Clay

Removes product buildup and oil from the scalp. On the face, unclogs pores and improves clarity.

The Ritual: Hair: loose paste on wet scalp 10 min. Face: thick layer for spa-quality detox.

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Brightening & Renewal

For dull, uneven, or tired skin. Minerals that restore radiance and even tone.

Revitalizer

Moroccan Red Clay Powder

Illite (iron oxide)

Rebalances uneven skin tone and reduces blotchiness. High mineral content improves skin structure.

The Ritual: Mix with yogurt. Massage gently in circular motions while rinsing.

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Cool Detox

Glacial Marine Clay Powder

Sea Silt

Naturally cools the skin, reducing puffiness. A revitalizing detox that leaves skin fresh, not stripped.

The Ritual: Perfect for a post-workout cooldown mask. Mix with cucumber water.

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Radiance Booster

Brazilian Yellow Clay Powder

Silicon Dioxide rich

Tightens pores and restores a youthful lift. Stimulates blood circulation for immediate radiance.

The Ritual: Use before a big event. Tones without the redness of stronger detox clays.

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Oxygenator

Serbian Blue Clay Powder

Rare blue clay

Purifies while encouraging oxygen flow to the surface. Improves clarity and evens skin tone.

The Ritual: Excellent for city dwellers or anyone whose skin looks asphyxiated or grey.

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Premium & Anti-Aging

For mature skin or those seeking a luxurious ritual. Rare minerals that support elasticity and repair.

Living Clay

Calcium Bentonite Clay Powder

Calcium Bentonite

Penetrates pores to remove old buildup. Reduces shine while supporting a clearer complexion.

The Ritual: Milder than Sodium Bentonite — deep clean without extreme redness.

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Anti-Aging Guardian

Brazilian Purple Clay Powder

High Magnesium

Improves skin elasticity and minimizes fine lines. Supports natural repair processes.

The Ritual: Luxurious weekly treat. Mix with antioxidant-rich oil (Argan or Rosehip) and water.

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Ancient Mineral

Cambrian Blue Clay Powder

Primordial (Siberian)

Potent mineral content. Specifically targets skin structure and aging concerns.

The Ritual: Premium Sunday ritual. Keep the mixture simple (pure water) to let minerals work.

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Safety & Storage

Important guidance so your ritual stays effective and gentle.

Storage

Always store your clays in a cool, dry place away from moisture.

Shelf Life

These pure minerals remain potent for 24 months from manufacture.

Patch Test

Because our clays are 100% pure and potent, always conduct a patch test on your inner elbow before full application.

Curate Your Custom Ritual

When you're ready, explore the full collection and find the clay that fits your skin. No rush — the ritual begins when you do.

Explore the Collection