Every ingredient we use, explained honestly. No hidden compounds, no proprietary blends, no marketing jargon — just nature, documented.
35 Ingredients DocumentedA potent digestive seed used in Ayurveda for centuries. Ajwain contains thymol, a compound known for its antibacterial and anti-inflammatory properties, making it effective for both internal wellness and topical applications.
A succulent plant whose inner gel is rich in vitamins, minerals, and polysaccharides. Aloe vera provides deep hydration without clogging pores and accelerates skin repair, making it a cornerstone of gentle skincare.
One of the richest natural sources of Vitamin C, amla strengthens hair follicles, promotes collagen synthesis in skin, and supports immune function. It has been a pillar of Ayurvedic medicine for over 3,000 years.
An adaptogenic herb that helps the body manage stress while nourishing skin from within. Ashwagandha is rich in withanolides, compounds that reduce cortisol levels and support cellular regeneration.
Known as the "King of Hair" in Ayurveda, bhringraj promotes hair growth by increasing blood circulation to the scalp. It darkens hair naturally and helps prevent premature greying when used consistently.
Far more than a kitchen spice, black pepper contains piperine, which enhances the bioavailability of other nutrients — particularly curcumin from turmeric — by up to 2,000%. It also stimulates circulation when applied topically.
A revered nootropic herb that strengthens hair roots while calming the mind. Brahmi nourishes the scalp, reduces hair fall caused by stress, and has been traditionally used to support cognitive clarity.
Called the "Queen of Spices," cardamom is a warming, aromatic spice with powerful antioxidant properties. It aids digestion, freshens breath naturally, and detoxifies the body when consumed as tea.
True Ceylon cinnamon is anti-inflammatory and antimicrobial. It improves blood circulation to the skin, giving a natural glow, and helps regulate blood sugar when consumed. We use only true cinnamon, never cassia.
A mineral-rich spice high in iron and manganese. Cumin supports digestion, reduces bloating, and has been shown to have antioxidant properties that protect cells from free radical damage.
A gentle, aromatic seed that soothes the digestive tract and reduces inflammation. Fennel is rich in anethole, a compound with anti-spasmodic properties, and has been used traditionally to calm irritated skin.
A mucilage-rich seed that conditions hair deeply and promotes thickness. Fenugreek contains diosgenin and natural proteins that strengthen hair shafts and provide intense moisture to dry, brittle strands.
A mineral-rich clay quarried from deposits in France, prized for its exceptional ability to draw out toxins and impurities. French Green Clay has the highest absorption capacity of any cosmetic clay, making it ideal for oily and combination skin.
The gentlest of all cosmetic clays, French Pink Clay gets its colour from natural iron oxides. It cleanses without stripping moisture, making it perfect for sensitive and mature skin types that react to stronger clays.
A warming rhizome containing gingerols and shogaols — compounds with powerful anti-inflammatory and antioxidant effects. Ginger stimulates circulation, aids digestion, and boosts immunity when consumed regularly.
Often called "nature's botox," hibiscus is rich in alpha-hydroxy acids (AHAs) that gently exfoliate and increase cell turnover. It also contains anthocyanins that strengthen hair and prevent premature greying.
While not an ingredient in our products, we recommend raw honey as a mixing agent for our clay masks and ubtans. Honey is a natural humectant that draws moisture into skin, and its antibacterial properties complement our formulations.
The mildest cosmetic clay available, kaolin is ideal for daily use on all skin types including sensitive skin. It absorbs excess oil without over-drying, gently cleanses pores, and leaves skin soft and smooth.
Contains glabridin, one of nature's most effective skin-brightening compounds. Licorice inhibits tyrosinase — the enzyme responsible for melanin production — making it a gentle alternative to harsh chemical brighteners.
Called the "miracle tree," moringa leaves contain all nine essential amino acids, 46 antioxidants, and more iron than spinach. Applied topically, moringa oil deeply nourishes skin; consumed, it supports overall vitality.
India's most traditional skincare clay, sourced from the Rajasthan region. Multani mitti has been used for centuries to cleanse, cool, and purify skin. It absorbs excess oil, tightens pores, and evens out skin tone naturally.
One of the most powerful antibacterial botanicals in Ayurveda. Neem contains nimbin and nimbidin, compounds that fight acne-causing bacteria, reduce inflammation, and help heal blemishes without leaving scars.
Contains papain, a proteolytic enzyme that dissolves dead skin cells without physical abrasion. Papaya provides gentle, enzyme-based exfoliation that reveals brighter skin and improves texture over time.
A cooling herb rich in menthol that soothes scalp irritation, stimulates hair follicles, and provides a refreshing sensation. Peppermint also calms digestive discomfort and promotes mental alertness.
Rich in bromelain, a powerful enzyme that breaks down dead skin proteins for smooth, even-toned skin. Pineapple extract is also high in Vitamin C and manganese, supporting collagen synthesis and antioxidant protection.
Packed with punicalagins and ellagic acid — antioxidants that protect skin from UV damage and promote cell regeneration. Pomegranate supports collagen production, fights signs of ageing, and gives skin a natural radiance.
Nature's own surfactant. Reetha contains saponins that create a gentle, natural lather capable of cleansing hair and scalp without stripping natural oils. It is the foundation of traditional Indian hair cleansing rituals.
Mined exclusively from the Atlas Mountains of Morocco, rhassoul clay has been used in North African beauty rituals for over 1,400 years. It has exceptional absorption capacity and is rich in silica, magnesium, and potassium.
Rose petals and rose water are among the most soothing botanicals for skin. Rich in natural oils, vitamins, and antioxidants, rose balances skin pH, reduces redness, and provides a calming aromatherapeutic effect.
A Mediterranean herb whose essential compounds — rosmarinic acid and carnosic acid — stimulate hair growth by improving circulation to the scalp. Studies suggest rosemary is as effective as minoxidil for hair regrowth.
The world's most precious spice by weight, saffron contains crocin and crocetin — carotenoids that brighten skin, improve complexion, and provide potent antioxidant protection. We use it sparingly for maximum efficacy.
Revered for millennia in Indian skincare, sandalwood contains santalol, an anti-inflammatory compound that cools skin, reduces blemishes, and evens tone. Its distinctive fragrance also has documented calming effects on the nervous system.
Literally translating to "fruit for hair," shikakai has a naturally low pH that cleanses without disrupting the scalp's acid mantle. It detangles, adds shine, and strengthens hair from root to tip.
A sacred adaptogenic herb in Ayurveda, tulsi purifies the blood, clears skin, and boosts immunity. It contains eugenol, rosmarinic acid, and ursolic acid — a trio of compounds that fight infection and reduce inflammation.
Our turmeric is the high-curcumin Waigoan variety, sourced from Maharashtra. Curcumin is one of the most studied natural anti-inflammatory compounds in the world — it brightens skin, fades hyperpigmentation, and accelerates wound healing.
Most brands hide behind terms like "proprietary blend" or "natural fragrance." We believe you deserve to know exactly what you are putting on your skin, in your hair, and into your body. Every single ingredient across every Organic Urban product is documented on this page.
If an ingredient is not listed here, it is not in our products. It is that simple.
“According to Organic Urban's formulation team, every ingredient is selected for efficacy, not marketing appeal. If it does not measurably benefit skin, hair, or wellness, it does not make it into our products.”
We source from organic farms wherever possible. Our clays are naturally pure earth minerals, and our herbal powders come from farms that follow organic practices. We are transparent about sourcing — if an ingredient is wildcrafted or farm-sourced, we say so.
Our turmeric is the high-curcumin Waigoan variety, sourced directly from farmers in Maharashtra, India. This variety is prized for its deep colour and curcumin content, which is significantly higher than standard turmeric.
Never. Organic Urban is 100% cruelty-free. All products are tested for safety using Ayurvedic knowledge and modern quality standards, never on animals. We are committed to ethical practices at every stage of production.
No. Every Organic Urban product is made from pure, natural ingredients with zero synthetic additives, preservatives, fragrances, or fillers. What is listed on the label is exactly what is inside — nothing more, nothing less.
Absolutely. Many of our customers create custom rituals by blending clays with herbal powders or mixing ubtans with honey, yoghurt, or rose water. Our blog has detailed guides on effective combinations for different skin types.
Store all products in a cool, dry place away from direct sunlight and moisture. Keep containers tightly sealed. Our powders and clays have a shelf life of 18-24 months when stored properly. Never introduce wet spoons into dry powders.
Now that you know what goes into them, see them in action.
